Introducing Rotana LIFE: The New Associates App Powered by Neorcha

We are excited to announce the launch of Rotana LIFE, the official associates app developed by Neorcha for Rotana Hotels. This innovative platform brings the entire Rotana community together in one seamless digital ecosystem, serving over 13,000 associates across the group.

Empowering Associates with a Comprehensive Digital Experience

Rotana LIFE provides a wide range of features designed to enhance the associate experience and streamline daily operations:

– Direct Connection Across All Levels: Rotana LIFE is the single digital application that enables the organization to connect directly with every associate—at corporate, hotel, and departmental levels.

– Digital ID & Virtual Business Cards: Associates can access their ID digitally and share their professional profiles within the organization.

– Discount & Loyalty Cards: Enjoy exclusive benefits and apply discounts securely across all Rotana properties.

– AI Assistance: An intelligent assistant guides new associates and supports daily tasks, making onboarding and day-to-day operations smoother and more efficient.

– HR Integration: Access salary slips, leave balances, and other HR-related information directly through the app, reducing administrative bottlenecks and improving convenience.

Building a Connected Community

Beyond its practical features, Rotana LIFE fosters a sense of belonging and engagement across all Rotana hotels. More than just an app, it’s a platform where associates can stay informed, connected, and empowered; strengthening our Rotana community at every level.

A Word from Rotana

“The launch of the Rotana LIFE app marks a significant leap forward in uniting and empowering our entire workforce,” said Dominic Carr, Chief Information Officer at Rotana Hotels. “With more than 13,000 team members across all our properties, this single digital application connects every individual within our organisation—at the corporate, hotel, and departmental levels. As our central communications platform, Rotana LIFE fosters real-time collaboration and makes it possible for every colleague, regardless of location, to be part of one connected community. That’s truly transformative for Rotana.

Beyond connectivity, Rotana LIFE provides instant digital access to a wide range of benefits. Individuals in our organisation can book hotels and restaurants, claim discounts, and manage their privileges directly through the app. It also functions as their digital ID, making access to services and benefits secure and convenient.”

The Neorcha Advantage

By leveraging Neorcha’s expertise in digital hospitality solutions, Rotana LIFE combines security, convenience, and smart technology, making it an essential tool for modern hospitality staff.

This launch marks a significant step in transforming employee experience, demonstrating how digital innovation can enhance engagement, efficiency, and satisfaction across the hotel workforce.