Leading technology solutions provider for the hospitality sector, NEORCHA, believes beacon technology is the latest trend to bolster hotel services – integrating with existing hotel technology to provide innumerable benefits to hotel guests and operations teams.

Providing context identification, beacons provide positioning and detection, and make smart phones even ‘smarter’. And when combined with analytics, beacons provide a way for hotels to connect with customers, like no other.

Now featuring heavily in retail stores, beacons quickly detect the location of a customer, and just as quickly push messages to that customer that promote goods, services, and other useful information, pertaining to the brand using the beacon.