Neorcha Unlocks Global Growth Through Strategic Cooperation with Global Hotel Alliance

Neorcha is proud to announce a strategic cooperation with the Global Hotel Alliance (GHA) through a Digital Platform Listing and Preferential Pricing Agreement — a move that significantly accelerates our global expansion.

With a network of 1,000+ hotels worldwide, GHA represents one of the most powerful ecosystems of independent hospitality brands — and this cooperation positions Neorcha at the heart of it.

This is more than a partnership.
It is a distribution and growth engine at global scale.

From Fragmented Market to Global Opportunity

The hospitality industry is largely driven by independent hotels and regional chains, many of which lack access to:

• Global loyalty ecosystems
• Integrated digital guest journeys
• Scalable technology infrastructure

Through this cooperation, Neorcha bridges that gap.

👉 We are enabling these hotels to:

• Plug into the GHA DISCOVERY ecosystem
• Deploy advanced digital solutions instantly
• Compete with international brands on experience, loyalty, and direct revenue

With 1,000+ hotels in the GHA network, the scalability potential is immediate and significant.

Two Products. One Scalable Value Proposition:

Paperless iSign — Turning Check-in into a Revenue Engine

Paperless iSign becomes a high-impact loyalty acquisition channel within this cooperation.

Hotels can:

• Automatically enroll guests into GHA DISCOVERY at check-in
• Capture high-quality guest data in real time
• Drive upselling with validated digital signatures
• Streamline operations with a fully paperless process

👉 Impact: Every check-in becomes a conversion point for loyalty and revenue.

Loyalty Hotel Guest App — Monetizing the Guest Relationship

The Neorcha Guest App delivers a fully integrated loyalty-first experience, connected to GHA DISCOVERY.

Guests can:

• Access their virtual loyalty card
• Track transactions and rewards in real time
• Earn and redeem DISCOVERY Dollars (D$)
• Book directly and interact with hotel services

👉 Impact: Hotels increase:

• Direct bookings
• Guest lifetime value
• Engagement across the entire stay journey

Preferential Pricing = Market Acceleration

A key pillar of this cooperation is preferential pricing for GHA-affiliated and eligible hotels.

This creates a powerful dynamic:

• Lower barrier to entry → faster adoption
• Faster adoption → stronger network effect
• Stronger network → accelerated growth

For Neorcha, this means:

• Rapid expansion across a 1,000+ hotel ecosystem
• Increased conversion rates and pipeline velocity
• Scalable deployment across multiple regions

Why This Matters

This cooperation positions Neorcha at the intersection of:

• Hospitality digital transformation
• Global loyalty ecosystems
• Direct revenue optimization

By aligning with a network of 1,000+ hotels and integrating deeply with GHA DISCOVERY, Neorcha is:

• Expanding its addressable market at scale
• Strengthening its competitive positioning through integration
• Building a repeatable and scalable growth model

This is not just expansion.
It is platform-level acceleration.

CEO Statement

“This cooperation with the Global Hotel Alliance is a major strategic step for Neorcha.

With access to a network of over 1,000 hotels, we are unlocking a massive opportunity to bring loyalty-driven digital transformation to independent hotels and regional chains.

By combining global loyalty with easy-to-deploy technology, we are creating a scalable growth engine for both hotels and Neorcha.”

— Roger El Khoury, CEO & Founder, Neorcha

What Comes Next

This cooperation opens the door to:

• Rapid onboarding across the GHA ecosystem
• Expansion into new markets and regions
• Strong acceleration of Neorcha’s growth trajectory

Neorcha is now uniquely positioned to become a key player in the global transformation of independent hospitality.